Business

5 Crucial Tech Investments for Your Business

Whether your business is large or small, it’s important to operate efficiently. While humans can

perform many tasks at a high level, there are instances where investing in technology is the
only way to help your business operate extraordinarily.

Many types of tech can help businesses, but we’ve boiled it down to five must-haves for any
business.

1. Cybersecurity Software

If you’re doing business in the 21st century, it’s almost assured that most of your business
processes are digital. It’s also a fact that cybercrime has become a significant problem in today’s

world. In 2021 alone, there were over 1800 data breaches in the United States. A data breach

can not only cost a business a lot of money, but it can also impact a company’s reputation.
This makes cybersecurity software one of the most crucial investments you can make in your
business. No system can guarantee that you will not suffer from a data breach, but
cybersecurity software can reduce the threat.

2. Customer Relationship Management (CRM) Software

All businesses benefit from providing positive customer experiences. To do so, you need a way
to track and manage your customer relationships. This is why customer relationship
management (CRM) software is incredibly useful.

A high-quality CRM helps track the entire lifecycle of your customer relationships, from the
marketing phase to sales, to supporting them after closing the deal. This is particularly
important in a world that is becoming increasingly remote. The right CRM software solution and
training partner can simplify the process of conducting business remotely and make customer
interactions seamless.

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3. Web and App Development

If your business doesn’t have an online presence, competing in today’s fast-paced digital world
will be extremely difficult. Customers must have quick and easy access to your products or
services at any time, and the most effective solution is a website. Many customers conduct all of
their shopping and business online and will not give your business a chance if you don’t have a
website.

At an absolute minimum, you should invest in professional web development services to get
your site up and running. If your business model calls for it, a mobile app is an additional
investment that can be extremely beneficial, with most consumers owning smartphones.

4. Project Management Software

Project management software is a powerful tool for planning, scheduling, and managing the
progress of your projects. Investing in this type of software can keep your team in the loop,
allocate tasks efficiently and keep your projects on schedule. Project management software is
one of the most convenient ways to promote collaboration and focus.

This is a worthwhile investment regardless of where your employees are located, but it is even
more critical when your workforce is remote.

5. Managed IT Services

IT service is a key component of most modern businesses. You need your software maintained,
your security systems up to date, and your networks to be maintained. Traditionally, you would
hire a small team of IT professionals to work in-house to keep your systems current. For many,
this may work fine. However, if the cost of maintaining a full IT staff is a hard pill to swallow, you
may consider investing in a managed IT service.

Instead of hiring a staff, you outsource your IT maintenance work to a company that is
well-equipped to handle your IT needs at a fraction of the salary cost, plus benefits for multiple
direct employees.

Bottom Line: Build Tech Investment Funds Into Your Budget

Technology helps your business run more efficiently and effectively. While you may view certain
tech solutions as a luxury rather than a necessity, you’ll quickly find that these tech investments

can make you stand apart from the competition. Whether CRM training and tools for building

customer relationships or project management software that takes your productivity to the
next level, you can always find some room in your budget for powerful tech.

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