During the coronavirus pandemic, every firm looks for low-cost, high-impact advertising choices.
Customers spend more time online than ever before, yet businesses are cutting back on marketing investment.
“Should I cease advertising or continue?” is a question that has probably crossed your mind.
To get their brand in front of millions of internet users, many of our clients use pay-per-click advertising (PPC).
What is PPC advertising?
Pay-Per-Click (PPC) advertising is a type of marketing in which you pay a tiny fee each time someone clicks on one of your ads.
Instead of paying for predicted impressions, you only pay for the traffic these advertisements produce, making them an excellent choice for companies that desire complete control over their performance and budget.
Google Ads, Microsoft Advertising, and Facebook Ads are the most popular PPC advertising platforms; yet, considering the volume of searches and amount of possibilities, Google is by far the most valuable for any PPC campaign.
Google advertising is divided into three categories, each with its PPC rates and efficiency:
- Search Network: Sponsored links, shopping page advertising, and results in the shopping banner are examples of text-based ads that appear on Google search results.
- Display Network: image-based advertising that appears in a banner, sidebar, or footer image on the websites your audience visits.
- Video: These are video-based advertisements that appear before, during, or after YouTube programming.
The most effective PPC advertising campaigns focus on getting customers to take practical action, such as purchasing your product. Still, it may also be any other type of lead generation, such as a form submission, a quote request, or a PDF download.
Top 10 benefits of PPC advertising company
We’ve compiled a list of the top ten reasons why smart PPC advertising will help your company weather the epidemic and prosper in 2020.
1. PPC advertising is a cost-effective way to reach people
With pay-per-click advertising campaigns, you can have complete control over your budget, targeting, and ad placements. You’ll rapidly hit the sweet spot between funding and outcomes if you continue to optimize your PPC campaigns.
You’ll never pay for ad impressions or reach with a PPC management company. You just pay for clicks, so you have complete control over your spending.
2. PPC advertising delivers immediate results
While organic marketing efforts are focused on reaching your content to the top of Google’s first page, PPC advertising spots are already available – why not take advantage of them and start producing revenue?
It can take months to climb the organic search rankings for a given phrase. Organic growth is crucial for creating a long-term brand, but there are occasions when more immediate results are required.
This is where Pay-Per-Click (PPC) can help.
We can create and administer a campaign for your company that immediately brings targeted visitors to your site.
3. Warm leads are generated via PPC adverts
PPC management company allows you to reach the correct people when looking for what you have to offer.
You will pay per click, but your product will also be shown to users who are already interested in what you have to offer.
What more can you ask for in terms of ‘warmer’ and more cost-effective leads?
4. PPC ads have a positive return on investment
Everything that you can measure has the potential to be improved and monetized.
Unlike many other types of advertising, PPC campaigns are straightforward to track, allowing you to tweak your ads until they create a positive return on investment.
We make our clients £4 on average for every £1 they spend with us, so you’ll never have to pay more on PPC management company than you earn.
We experiment with various ads and methods until we find what works best for your company. It’s what we refer to as our MIND method.
5. Your SEO approach will benefit from PPC user data
Before committing to long-term SEO techniques, you can test your keyword approach with PPC.
Whereas organic keywords are primarily hidden due to privacy concerns, paid search has no such restrictions, allowing you to receive a complete picture of which phrases convert and what percentage and cost.
This implies PPC keyword data may be easily fed into organic search marketing (SEO) and used in existing metadata, headlines, and keyword optimization.
Without waiting for your content to rank organically, PPC management company allows you to boost your website content.
6. PPC advertising is unaffected by algorithm adjustments
Unlike content marketing and SEO, which are subject to changes in search engine algorithms, PPC management company is reliable.
Because PPC algorithms seldom undergo significant changes, you may rapidly assess how your current and future campaigns will perform based on historical data.
7. PPC advertising allows for multiple levels of targeting
PPC management company makes it simple to target specific client profiles locally and globally by putting metrics like user ages, regions, and interests at your fingertips.
Even better, when you test PPC campaigns, you’ll be able to monitor what kind of consumers respond to them and what platforms they use, allowing you to hyper-target different audiences on the platforms where they convert best.
For example, if you’re selling gardening equipment, you might find that YouTube advertising attracts more views from youthful houseplant aficionados; therefore, you might make video ads to promote your product on YouTube.
Compared to solo PPC ads, an integrated PPC campaign across search and social can lower acquisition costs while converting much more clients.
This is since you will receive more cross-channel customer data, which can be strategically used to optimize your marketing.
For example, you can use “Audience Observations” to inform your social targeting when advertising on Google.
You may utilize Google’s “Audience Observation” function to observe which audience groups perform better than others and use that data in your social media targeting and ad text to reach even more people.
9. Smart retargeting is possible with PPC ads
When you combine PPC advertising with analytics, you can examine how users interact with your campaign and retarget individuals who didn’t convert.
Assume you’re running a pay-per-click campaign for a new compost brand. A user sees your advertisement but does not buy the product. You may then retarget that individual with display advertising all over the internet to stay in front of their minds.
Retargeting works because you know the consumer is already interested in your goods. They simply need a little more time to decide.
You boost your chances of conversion by keeping your product in front of their minds.
Furthermore, you can only show relevant product advertising in your retargeting campaign, so the customer is reminded of what they are missing.
You can enhance brand awareness and attract new customers by employing this highly targeted advertising method.
10. PPC ads are simple to create
The beautiful thing about PPC advertising is that they don’t necessitate a lot of creative or production expertise.
It’s easy to set up, accessible to any company, and platforms like Google Ads or your agency are always available to guide you through the process of establishing effective PPC campaigns.
10 incredible PPC statistics
If you’re still not convinced whether PPC advertising is good for your company, consider the following data:
- Every second, Google processes more than 40,000 searches.
- In 2017, 7 million advertisers paid a total of $10 billion on PPC.
- Over 2 million websites are part of the Google Display Network.
- Sixty-three percent of individuals think they’ll click on Google advertising of their own volition.
- 75% of individuals who click on advertising believe they make it easier to find the information they’re looking for.
- According to Google, PPC can help raise brand awareness by 80%.
- Ads account for 25% of all search result clicks for local searches.
- Local businesses that use PPC to target their customers geographically saw a 107 percent boost in in-store visits.
- A user calling local business results from 69 percent of mobile searches for that business.
- Eighty-seven percent of all businesses spend money on social media advertising, with 88 percent on Facebook, 15% on LinkedIn, and 15% on Twitter.
What are the benefits of using PPC management services?
PPC advertising is a rapidly growing and ever-changing market.
What worked six months ago may no longer work, which is why it’s critical for agencies like Digivate to stay on top of the latest features and methods for reaching your target audience online.
As a company, you probably don’t want to waste time figuring out how to navigate the world of online advertising.
Instead, you should concentrate on more vital duties, such as keeping your company afloat.
Rather than employing, training, and maintaining an in-house team, we believe that hiring a professional PPC management firm is easier and more cost-effective.