“In the coming year, there will be an increase in freelancing and independent outsourcing” of a variety of business-related activities, according to consultant Outsourcing Insight. It’s a trend that’s been growing for a long time, and it’ll continue as technological advancements improve efficiency and reduce expenses.
One or more of your company’s functions is almost certainly outsourced. So why would you even consider attempting to create your own corporate videos?
The following are 10 benefits of video production company:
1. You save money on the initial investment.
Some businesses have attempted to create their own in-house video production team in the past. The goal was to keep complete control over the equipment and staff availability.
The problem is that such equipment is prohibitively expensive. After you’ve paid for cameras, microphones, editing software, lights, and other production equipment, you’ll need to set up a studio with enough power, soundproofing, and other requirements. You can avoid all of these costs by outsourcing.
2. Downtime isn’t something you have to pay for.
Any in-house video production company is only useful if it is creating video content. Salaried staff will most likely have moments when they don’t have any tasks to work on, but they will still be paid.
Even if you pay staff hourly, they will still be responsible for maintaining and servicing their facilities and equipment, something you won’t have to worry about if you outsource. Furthermore, when you engage a production crew, you only pay for the time on your project (s).
3. You have access to a larger group of people.
Companies seeking to reduce (or avoid) employing full-time video production employees, marketing reps, or salespeople might be designated as “in-house” media personnel by companies who desire to reduce (or avoid) hiring a full-time video production company. What ends up happening is that these people are overworked to the point where they can’t do either job well.
On the other hand, a video production company can use and recruit whoever they need to work on your video. And, rather than attempting to wear multiple hats at once, these crew members will be very proficient at doing their designated jobs.
4. They will make your video more efficiently.
Many skills or procedures are learned on the job by “part-time” in-house video production staff. As a result, making a film takes longer and is less efficient—especially when something goes wrong (with software, equipment, etc.)
A video production company is faster and more organized when setting up for a shoot, managing shoot schedules, and fixing issues because they make videos for a living. They also save your firm money by saving you time.
5. A professional studio is available to you.
A fully complete production studio is owned or leased by most production businesses. Pre-configured sets, pre-set lighting systems, “green walls” for digital backgrounds and graphics, editing bays, and other amenities are common in these facilities.
While many in-house video production sets are functional, they are usually limited in what they can do and how frequently they can be upgraded. (Refer to number 6)
6. You have better production equipment at your disposal.
Video production is considered a cost center in most business contexts. As a result, obtaining approval to upgrade equipment or purchase new software can be a time-consuming and challenging procedure, resulting in these institutions rarely having the most up-to-date technology.
Because production businesses position themselves as video specialists, staying on the bleeding edge of production technology is critical.
7. You now have better post-production tools—as well as the requisite expertise.
Yes, businesses can invest in graphics/editing software to improve the aesthetic of their videos and increase their production capacity. But, to maximize the benefit of this technology, would in-house workers be able to learn all of its quirks and tricks?
Video production businesses have top-of-the-line post-production skills and employ professionals who use these technologies daily. In the end, if your organization requires a specific special effect or visual feature, a skilled video editor or graphic designer will almost certainly be able to provide it.
8. You can benefit from their creative contribution.
Companies frequently have a few ideas about their message and content goals, but they are often stumped on how to keep the message and presentation current. To conserve time, this usually means holding extended idea formation workshops or settling for reductive, traditional video presentations.
Outsourcing your video production allows you to work with highly creative professionals that understand how to communicate through video and have experience dealing with a wide range of clients. They’ll almost certainly come up with some appealing concepts that will captivate your audience’s interest and increase the likelihood that they will respond positively to your video material.
9. There are undoubtedly blind spots in your firm.
This has nothing to do with cameras or their potential to film your workplace. Instead, your team is likely so focused on specific regions and functions that they lose sight of what others outside your firm might think.
Outsourcing video production gives your firm, its brand, and its mission new perspectives. And the ability to see the “big picture” more clearly can only help the video deliver its message to its audience.
10. Non-local photos are easier to come by.
Unless your organization has a sizable travel budget, sending employees to far-flung locations to film video is generally out of the question. Obtaining video footage from customer sites, other business divisions, or out-of-town trade shows might thus be prohibitively expensive.
When you outsource your video production, however, all it takes is a phone call or an email to get an on-site crew to get the footage you need.
Because video will account for 80% of all internet traffic by 2020, your organization will face rising demand for high-quality video content to compete.